Usability - User Experience
Internet Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) / PPC
Usability - User Testing (UI/UX)
Millions of Web sites offer users information, goods, services, and entertainment. But many of these sites are difficult to use, don't work properly, and ultimately don't attract or keep users.
Usability Benefits
- increase productivity
- increase customer satisfaction
- increase sales and revenues
- reduce development time and costs
- reduce maintenance costs
Jakob Nielsen states "Studies of user behavior on the Web find a low tolerance for difficult designs or slow sites. People don't want to wait. And they don't want to learn how to use a home page. There's no such thing as a training class or a manual for a Web site. People have to be able to grasp the functioning of the site immediately after scanning the home page—for a few seconds at most."
- Reduce development time and costs: 63 percent of all software projects overrun their budgetary estimates, with the top four reasons all related to unforeseen usability problems.
- Reduce maintenance costs: 80 percent of maintenance is due to unmet or unforeseen user requirements, and only 20 percent is due to bugs or reliability problems.
Services
User Testing
- Administration of NDs, releases and questionnaires
- Recruiting, scheduling and compensation of participants
- Recorded sessions
- Summary report analysis & recommendations
- Flexible costs dependent on needs
Evaluation Consultation
Don't have the time or money to spend on user testing? Have our staff evaluate the usability of your web site from a third-party perspective and gain valuable insight into ways to improve it.
Call us today at (918) 200-5074 to hatch your online power.
