E-mail Marketing
Internet Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) / PPC
E-mail Marketing
"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive
Why Email Marketing?
- Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
If you want to start a direct mail campaign you will have costs for creating and printing your brochures and delivery expenses. Not to mention TV or print advertising.
- Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site traffic and develop loyalty.
- Shorter production time
It takes much more time to create and implement any of the traditional marketing campaigns or offline advertising and response ratio is usually much lower than with using email marketing. With direct mail you have the additional time of printing (sometimes as much as 10 days) and delivery which can take days. Video advertising takes week and months to produce.
- Get a response NOW
Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
- Tracking
You will get detailed statistics about how many people have opened your emails, what is your click-thru rate, which articles or ads were the most popular in your email newsletter.
There are no such precise techniques for tracking in traditional marketing. Can you know precisely how many people have seen your last TV commercial? No! Can you know precisely how many people have seen your last radio commercial? No! It is the same like with advertising in print magazines. There are some techniques like using equipment like “people meters” or some surveys regarding popularity of certain programs in which your ad was broadcasted but it is not so accurate, at least not that accurate like email marketing tracking.
- Targeted
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
- Easy
We can take care of the design, layout and delivery of your email allowing you to concentrate on your message.
Partial list of features
- Mail-merge personalization
- Scheduling
- Spam compliance check
- Open and click-thru tracking
- Subscription management
- Conversion tracking
- And many more...
Call us today at (918) 200-5074 to crack your email potential.
